(See my biography page for more information).

Publications:
The Impact of Positive Affect, Negative Affect, and Customer Satisfaction on the Future Behavioral Intentions of Sports Fans
David Spencer Martin,
Ryan T. Howell,
Martin O'Neill

This study examines the relationship between positive/negative emotions, satisfaction and future behavioral intentions of sports fans.

Article: Print

 $US10.00

Article: Electronic

 $US5.00